Professional SEO Specialist - janet bartoli roussos

While I have been very busy on many things International lately, I can’t help but wonder what in the world Google is doing over there?  We need a way to customize search results? Why?Great article http://www.techcrunch.com/2008/11/21/google-it-wasnt-broke/comment-page-2/  Continue reading »

I have had experience working in a small interactive marketing agency working with various Fortune 500 level clients. As you may or may not know I have been working on the ‘client” side over the last six months and have learned quite a bit.

 For all SEOs who make this move, understand that what you delivered while working on the agency side is much different than what you receive on the client side. However, having this experience helps immensely for obvious and not so obvious reasons. You have the knowledge of what your expecting from your agency, and when the agency falls down, you see very quickly their weaknesses and can very easily assess whether what they deliver is really contributing to your new company’s ROI. That is your new job as the client side SEO.

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Are you getting better at getting free traffic? Hope so. This is one of the few SEO metrics I have always liked. It isn’t aligned with any paid advertising, banner ads, email marketing - no, its just due to pure SEO. How well is your site getting found by those searching on generic keywords? Probably it’s also because you have new and engaging content to review or probably your site’s URL is easy to remember - i know mine just isn’t - unless you know my name.So the less influenced by other things fun metric of the day - Direct Traffic! (fyi: found in Google analytics) 

Found a great blog for multilingual search - since I am now a great deal more heavily involved in international SEO and SEM. So for years the most popular ccTLD was .de (Germany) now, this may not come to many as a surprise, China or .cn is the most popular!  *FYI:  Important factor in optimizing for international - acquire the correct ccTLD please.  

This question spurred on by previous post of my list of SEO tools. “do you think its worthwhile to get a professional SEO company to perform the seo work for us. Or to just learn it like you and implement the strategies ourselves?” So, as I commented, this isn’t just a clear cut answer.  

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