Professional SEO Specialist - janet bartoli roussos

I come across many SEO related newsletters, blogs and anything that might strike me as intelligent and thoughtful points that I can associate with my client’s sites. One such blog I came across is from Michael Martinez, SEO Theory & Analysis.

A great deal of attention is paid in particular to all aspects of crawl, i.e. crawl rate, frequency, depth, etc. I agree with the comment about those very important factors you should consider with your large site that may have hundreds or thousands of pages like the fact that you should consider minimum of three links for every page on a site - this is one of the biggest on page factors, outside of the title tag of course. Internal linking or cross linking as it is sometimes referred to can add a huge impact to your overall SEO program.

Of course don’t ignore updating your XML sitemap either, this should be updated as necessary. I do not agree with the statement that your having to deal with dual search engines. There is no longer a “supplemental index” within Google any longer.

Developing your internal linking strategy is as important for your large site as good external quality relevant links are to the overall health of your SEO program.

There are many web analytics packages to chose from. Lots of people have many opinions on various ‘best analytics” packages. For most large corporate sites, you need something robust and sophisticated. All have similar stats and reports. I have had very little experience using WebTrends. I had used a very basic version years ago.

I can tell you right off the bat this newer WebTrends Marketing Lab2 version is pretty smooth. I particularly like the “site overlay” nice feature, its similar to ClickTracks in that it shows you the number of users entering into specific areas of a page, this can be very helpful if you have an e-commerce site and a particular product you are trying to sell just isn’t selling, you may test different more visible areas on your page and find the right place your visitors are clicking. (You gotta like the visual in a world filled with numbers - at least I do).

Under the marketing area of the dashboard, you will find literally tons of options under search engines like:

Search Engines Dashboard

Search Engines with Keywords

Search Engines with Phrases

Search Phrases

Search Keywords

Acquisition by Search Engine (All)

Most Recent Searches by Entry Page (All)

Most Recent Organic Searches by Entry Page

Most Recent Paid Searches by Entry Page

Most Recent Search Phrases (All)

Most Recent Search Phrases (Organic)

Most Recent Search Phrases (Paid)

Most Recent Search Engines (All)

Most Recent Search Engines (Organic)

Most Recent Search Engines (Paid)

Ok, now all I have to do is start creating crazy reports all day. Create custom reports, with admin access - which is good this limits the amount of custom reports your company can listed. Otherwise you can have 20+ people with access and all kinds of reports all over. There are a variety of “dashboards” the marketing dashboard provides a quick overview of how effectively different methods, such as search engines and on-site ads, bring traffic to your site.

This is the primary area I will focus my concentration on, you can certainly get lost in the analytics labyrinth. As I become more proficient, I will certainly update any new findings to add to this review.

Anyone have any similar experience with WebTrends Marketing Lab2 Feel free to add your own uncensored opinion.