Professional SEO Specialist - janet bartoli roussos

While I have been very busy on many things International lately, I can’t help but wonder what in the world Google is doing over there?  We need a way to customize search results? Why?Great article http://www.techcrunch.com/2008/11/21/google-it-wasnt-broke/comment-page-2/  Continue reading »

I have had experience working in a small interactive marketing agency working with various Fortune 500 level clients. As you may or may not know I have been working on the ‘client” side over the last six months and have learned quite a bit.

 For all SEOs who make this move, understand that what you delivered while working on the agency side is much different than what you receive on the client side. However, having this experience helps immensely for obvious and not so obvious reasons. You have the knowledge of what your expecting from your agency, and when the agency falls down, you see very quickly their weaknesses and can very easily assess whether what they deliver is really contributing to your new company’s ROI. That is your new job as the client side SEO.

Continue reading »

Are you getting better at getting free traffic? Hope so. This is one of the few SEO metrics I have always liked. It isn’t aligned with any paid advertising, banner ads, email marketing - no, its just due to pure SEO. How well is your site getting found by those searching on generic keywords? Probably it’s also because you have new and engaging content to review or probably your site’s URL is easy to remember - i know mine just isn’t - unless you know my name.So the less influenced by other things fun metric of the day - Direct Traffic! (fyi: found in Google analytics) 

This question spurred on by previous post of my list of SEO tools. “do you think its worthwhile to get a professional SEO company to perform the seo work for us. Or to just learn it like you and implement the strategies ourselves?” So, as I commented, this isn’t just a clear cut answer.  

Continue reading »

I have been saying this for years!  To tell them SEO rankings is the most important factor,  is ridiculous in my mind - its almost always a means to an end, not the end itself.

I worked for a particular SEO VP, who shall remain nameless, that told our clients time and time again with such enthusiasm, “we can rank you on the 1st page for that keyword if you want” “we love a challenge we can get you to the top of the SERPs in no time” I pushed back on this person a little (Okay a lot, who am I kidding?), and asked “Why would you have our clients believe this is our sole purpose here? That to have our clients believe that’s all we do is rank them high on the SERPs is the be all to end all is plain stupid and so 1996.” Ever hear of conversions? or I don’t know, traffic increase month over month?

Continue reading »